{"id":665,"date":"2019-07-18T09:30:19","date_gmt":"2019-07-18T00:30:19","guid":{"rendered":"http:\/\/aseanbizlab.com\/?p=665"},"modified":"2021-02-11T22:17:23","modified_gmt":"2021-02-11T13:17:23","slug":"%eb%b7%b0%ed%8b%b0-%ed%8a%b8%eb%a0%8c%eb%93%9c%eb%a1%9c-%eb%b3%b8-asean-%ec%82%ac%ed%9a%8c-%eb%b3%80%ed%99%94","status":"publish","type":"post","link":"https:\/\/whatevers.kr\/?p=665","title":{"rendered":"\ubdf0\ud2f0 \ud2b8\ub80c\ub4dc\ub85c \ubcf8 ASEAN \uc0ac\ud68c \ubcc0\ud654"},"content":{"rendered":"\n<p>\ud55c\ub3d9\uc548 \uc911\uad6d\uc5d0 \uc3e0\ub824\uc788\ub358 \uae00\ub85c\ubc8c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uc758 \ub208\uae38\uc774 \uc544\uc138\uc548\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\ub2e4. 2015\ub144 67\uc5b5 \ub2ec\ub7ec\uc600\ub358 \uc544\uc138\uc548 \ubdf0\ud2f0 \uc2dc\uc7a5 \uaddc\ubaa8\ub294 \uc5f0\ud3c9\uade0 10%\uc529 \uc131\uc7a5\ud558\uc5ec 2020\ub144\uc5d4 100\uc5b5 \ub2ec\ub7ec\ub97c \ub118\uc5b4\uc124 \uac70\ub85c \uc804\ub9dd\ud558\uace0 \uc788\ub2e4. \uc804 \uc138\uacc4 \ubdf0\ud2f0 \uc2dc\uc7a5 \uaddc\ubaa8\ub85c \ubcf4\uc790\uba74 4%\ub2e4. \ubdf0\ud2f0 \uc5c5\uacc4\uc758 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uc744\ub9cc\ud55c \uc218\uce58\ub2e4. \uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \uc9c0\uae08\uae4c\uc9c0\uc758 \uc544\uc138\uc548 \ubdf0\ud2f0 \ud2b8\ub80c\ub4dc\ub97c \ub3cc\uc544\ubcf4\uba70 \uc544\uc138\uc548 \uc9c0\uc5ed\uc5d0 \uc5b4\ub5a4 \ubcc0\ud654\ub4e4\uc774 \uc788\uc5c8\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uace0\uc790 \ud55c\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"410\" src=\"https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/themes\/veen\/assets\/images\/transparent.gif?resize=668%2C410&#038;ssl=1\" data-lazy=\"true\" data-src=\"http:\/\/whatevers.io\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-17-at-10.02.01-PM.png\" alt=\"\" class=\"wp-image-712\" data-srcset=\"https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-17-at-10.02.01-PM.png?w=713&amp;ssl=1 713w, https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-17-at-10.02.01-PM.png?resize=300%2C184&amp;ssl=1 300w\" data-sizes=\"auto, (max-width: 668px) 100vw, 668px\" data-recalc-dims=\"1\" \/><figcaption>\uc790\ub8cc\uc6d0: \uc720\ub85c\ubaa8\ub2c8\ud130(Euromonitor)<br>* \uc8fc: 2017\ub144 \ubd80\ud130\ub294 \ucd94\uc815\uce58\uc784<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1) K\ubdf0\ud2f0(K-Beauty)<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\ud55c\ub958, \uadf8\ub9ac\uace0 \uacbd\uc81c \uc131\uc7a5<\/h4>\n\n\n\n<p>\uc544\uc138\uc548\uc5d0 \ubdf0\ud2f0\uac00 \uc0c1\ub959\ud55c \uc2dc\uae30\ub294 \ud55c\ub958\uac00 \ub3c4\ub2ec\ud55c \uc2dc\uae30\uc640 \ube44\uc2b7\ud558\ub2e4. \ud55c\uad6d \ubc0f \uc77c\ubcf8\uc758 \ub4dc\ub77c\ub9c8\uc640 \uc601\ud654\uac00 \uc544\uc138\uc548 \uc9c0\uc5ed\uc5d0 \uc720\uc785\ub418\uba74\uc11c \ubb38\ud654\uc5d0 \uad00\ud55c \uad00\uc2ec\uc774 \ubdf0\ud2f0\ub85c \uc774\ub3d9\ud588\ub2e4. &#8216;\ucc9c\uc1a1\uc774 \ub9bd\uc2a4\ud2f1&#8217;, &#8216;\uc1a1\ud61c\uad50 BB \ucfe0\uc158&#8217; \ub4f1 \ub4dc\ub77c\ub9c8 PPL \ud6a8\uacfc\uc640 \ub354\ubd88\uc5b4 \uad6d\ub0b4 \uae30\uc5c5\ub4e4\uc758 \ud2b8\ub80c\ub514\ud55c \ucee8\uc149, \uac00\uc131\ube44, \uc81c\ud488\ub825\uc744 \uc790\ub791\ud558\uba70 K\ubdf0\ud2f0\ub294 2010\ub144\ubd80\ud130 \ub9e4\ud574 \ud3c9\uade0 \uc131\uc7a5\ub960 21.3%\ub97c \uae30\ub85d\ud588\ub2e4. 2017\ub144\uc740 \ubb34\ub824 39.1%\ub85c \ub300\ud3ed \uc0c1\ud5a5\ud588\ub2e4. \ubc14\ud0d5\uc5d0\ub294 \uc544\uc138\uc548 \uc9c0\uc5ed\uc758 \uc5f0 6%\uc5d0 \ub2ec\ud558\ub294 \uacbd\uc81c\uc131\uc7a5\ub960\uacfc \uc5ec\uc131 \uc0ac\ud68c\ud65c\ub3d9\uc758 \uc99d\ub300 \ub4f1\uc774 \uc788\ub2e4. \uacbd\uc81c \uc131\uc7a5\uacfc \ud568\uaed8 \uace0\ub4f1 \uad50\uc721\uc744 \ubc1b\ub294 \uc5ec\uc131\ub4e4\uc774 \ub298\uc5c8\uc73c\uba70 \uc774\uc5d0 \ub530\ub77c \uc5ec\uc131\uc758 \uc18c\ub4dd \uc218\uc900\ub3c4 \ub192\uc544\uc84c\ub2e4. \uc774\ub294 \uc790\uc5f0\uc2a4\ub808 \ud654\uc7a5\ud488 \uad6c\ub9e4\ub825\uacfc \uc5f0\uacb0\ub410\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2) \ub4dc\ub7ec\uadf8\uc2a4\ud1a0\uc5b4 \uad6c\ub9e4 \uacbd\ud5d8 \uc99d\uac00<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\uc720\ud1b5 \ucc44\ub110\uc758 \ub2e4\uc591\ud654<\/h4>\n\n\n\n<p>\uc544\uc138\uc548 \ubdf0\ud2f0 \uc2dc\uc7a5\uc758 1\/3 \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\ub294 \ud0dc\uad6d\uc5d4 \uc77c\ubcf8 \uae30\uc5c5\ub9cc \ud574\ub3c4 \uc138 \uc5c5\uccb4\uac00 \ub4e4\uc5b4\uc11c \uc788\ub2e4\u2014\uce20\ub8e8\ud558(Tsuruha), \ub9c8\uc4f0\ubaa8\ud1a0\ud0a4\uc694\uc2dc, \uc573\ucf54\uc2a4\uba54(@cosme). \uae00\ub85c\ubc8c \ud1b1 \ubdf0\ud2f0 \ub4dc\ub7ec\uadf8\uc2a4\ud1a0\uc5b4\uc778 \uc138\ud3ec\ub77c(Sephora)\ub294 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591(APAC) \uc9c0\uc5ed\uc758 \ubcf8\uc0ac\ub97c \uc2f1\uac00\ud3ec\ub974\uc5d0 \uc138\uc6e0\ub2e4. \ud55c\uad6d\ub3c4, \uc911\uad6d\ub3c4, \uc77c\ubcf8\ub3c4 \uc544\ub2c8\ub2e4. 2011\ub144 \ub300\ub3c4\uc2dc\uc5d0 \uc790\ub9ac \uc7a1\uae30 \uc2dc\uc791\ud55c \uae00\ub85c\ubc8c \ub4dc\ub7ec\uadf8\uc2a4\ud1a0\uc5b4\uc758 \uc544\uc138\uc548 \uc9c0\uc810\uc740 \uc9c0\uae08\ub3c4 \ud655\uc7a5\uc138\ub97c \uc774\uc5b4\uac00\uace0 \uc788\ub2e4. \ub4dc\ub7ec\uadf8\uc2a4\ud1a0\uc5b4\uac00 \ucde8\uae09 \ud488\ubaa9\uc774 \uc911\uac00\ubd80\ud130 \ud504\ub9ac\ubbf8\uc5c4 \uc81c\ud488\uae4c\uc9c0 \ub113\uc5b4\uc9c0\uace0, \uc218\uc785 \uc81c\ud488\ub4e4\uc774 \ucc28\uc9c0\ud558\ub294 \ube44\uc911\uc774 \ub192\uc544\uc9c0\uba74\uc11c \uc80a\uc740 \uce35\uc758 \uc18c\ube44 \uc695\uad6c\ub97c \ucda9\uc871\uc2dc\ud0a8 \uac83\uc774\ub2e4. \ubca0\ud2b8\ub0a8\ub9cc \ubcf4\ub354\ub77c\ub3c4 \uc9c0\ub09c 5\ub144\uac04 \ub4dc\ub7ec\uadf8\uc2a4\ud1a0\uc5b4 \uc2dc\uc7a5\uc740 \uc5f0\ud3c9\uade0 11.5%\uc758 \ube60\ub978 \uc131\uc7a5\ub960\uc744 \uae30\ub85d\ud588\ub2e4. \uc774\ub7ec\ud55c \ucd94\uc138\ub97c \ubd24\uc744 \ub54c \uacfc\uac70 \uc8fc\uac70\uc9c0\uc5ed\uc744 \uc911\uc2ec\uc73c\ub85c \uc704\uce58\ud558\ub358 \ud5ec\uc2a4&amp;\ubdf0\ud2f0(Health&amp;Beauty) \ub9e4\uc7a5\ub4e4\uc774 \uc2dc\ub0b4 \uc911\uc2ec\uac00 \ubc0f \ub300\ud615 \uc1fc\ud551\ubab0\uc5d0\ub3c4 \uc785\uc810\ud558\uba74\uc11c \uc811\uadfc\uc131\uae4c\uc9c0 \ub192\uc544\uc838 \uc131\uc7a5\uc138\ub294 \uc55e\uc73c\ub85c\ub3c4 \uc774\uc5b4\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ub41c\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/themes\/veen\/assets\/images\/transparent.gif?w=668&#038;ssl=1\" data-lazy=\"true\" data-src=\"http:\/\/dperception.com.sg\/wp-content\/uploads\/2018\/07\/gallery-sephora1.jpg\" alt=\"sephora singapore head office\u00ec\u0097\u0090 \u00eb\u008c\u0080\u00ed\u0095\u009c \u00ec\u009d\u00b4\u00eb\u00af\u00b8\u00ec\u00a7\u0080 \u00ea\u00b2\u0080\u00ec\u0083\u0089\u00ea\u00b2\u00b0\u00ea\u00b3\u00bc\" data-recalc-dims=\"1\"\/><figcaption>SEPHORA\uc758 \uc544\uc2dc\uc544-\ud0dc\ud3c9\uc591 \uc9c0\uc5ed \ubcf8\uc0ac. \uc2f1\uac00\ud3ec\ub974\uc5d0 \uc704\uce58\ud558\uace0 \uc788\ub2e4.<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3) \ub2e4\uc591\ud55c \uc81c\ud488 \uccb4\ud5d8 \uc695\uad6c<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\uc778\ud130\ub137 &amp; \ubbf8\ub514\uc5b4 \uc131\uc7a5<\/h4>\n\n\n\n<p>\uc544\uc138\uc548 \ub0b4 \uc911\uc0b0\uce35 \uc778\uad6c\uac00 \uc99d\uac00\ud558\uba74\uc11c 2018\ub144 1\uc6d4 \uae30\uc900 \ubaa8\ubc14\uc77c \ubcf4\uae09\ub960\uc740 68%\ub85c \uc138\uacc4 \ud3c9\uade0 \uc218\uc900\uacfc \ub3d9\uc77c\ud574\uc84c\ub2e4. \uc774\uc5d0 \ub530\ub77c \uacfc\uac70 \uc624\ud504\ub77c\uc778 \uc911\uc2ec\uc774\uc5c8\ub358 \uad6c\ub9e4 \uacbd\ud5d8\uc774 \uc628\ub77c\uc778\uc73c\ub85c \uc774\ub3d9 \uc911\uc774\ub2e4. \uc138\uacc4\uc5d0\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \uc131\uc7a5\ud558\ub294 \uc804\uc790\uc0c1\uac70\ub798 \uc2dc\uc7a5\uc73c\ub85c \uc8fc\ubaa9\ubc1b\ub294 \uc778\ub3c4\ub124\uc2dc\uc544\uc758 \uacbd\uc6b0 2016\ub144 \uc57d 2,490\ub9cc \uba85\uc774\uc5c8\ub358 \uc628\ub77c\uc778 \uc18c\ube44\uc790 \uc218\ub294 2019\ub144 \ud604\uc7ac 3,550\ub9cc \uba85\uc73c\ub85c 3\ub144 \ub9cc\uc5d0 40% \uc774\uc0c1 \ub298\uc5c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e8\uc21c \uc0c1\uac70\ub798\ubfd0\ub9cc \uc544\ub2c8\ub77c SNS \ub9c8\ucf13 \uc0ac\uc774\uc988\ub3c4 \ucee4\uc9c0\uace0 \uc788\ub2e4. \uacfc\uac70\uc5d0 \uc0c8\ub85c\uc6b4 \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub97c \ucd5c\ucd08\ub85c \uc778\uc9c0\ud558\ub294 \uacbd\ub85c\uac00 TV\uc600\ub2e4\uba74 \ud604\uc7ac\ub294 \uc628\ub77c\uc778\uc774\ub2e4. \uadf8\uc911\uc5d0\uc11c\ub3c4 \ud398\uc774\uc2a4\ubd81 \uc0ac\uc6a9\ub960\uc740 \uc555\ub3c4\uc801\uc774\ub2e4. \uc804\uccb4 \uc628\ub77c\uc778 \uc0ac\uc6a9\uc790 \uc911 \ud398\uc774\uc2a4\ubd81\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \ub9cc\ub098\ub294 \ube44\uc728\uc774 77%, \uc9c1\uc811 \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \ube44\uc728\ub3c4 37%\ub77c\uace0 \ud558\ub2c8 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc804\ub7b5\uc801\uc73c\ub85c SNS \ub9c8\ucf00\ud305\uc744 \ud558\ub294 \uac8c \ub2f9\uc5f0\ud558\ub2e4. \ub610\ud55c SNS \uc0ac\uc6a9\uc744 \uc990\uae30\ub294 \uc80a\uc740 \uce35\uc774 \ube60\ub974\uac8c \ub298\uc5b4\ub098\uba74\uc11c \uc7a0\uc7ac \uc18c\ube44\uc790\uc758 \uc5f0\ub839\ub3c4 \uc810\ucc28 \ub0ae\uc544\uc9c0\uace0 \uc788\uc5b4 SNS \ud65c\uc6a9\uc744 \ud1b5\ud55c \ub9c8\ucf00\ud305\uc740 \uc774\uc81c \ud544\uc218\uac00 \ub410\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/themes\/veen\/assets\/images\/transparent.gif?w=668&#038;ssl=1\" data-lazy=\"true\" data-src=\"http:\/\/femalemag.com.my\/wp-content\/uploads\/2015\/09\/maxresdefault.jpg\" alt=\"\u00ea\u00b4\u0080\u00eb\u00a0\u00a8 \u00ec\u009d\u00b4\u00eb\u00af\u00b8\u00ec\u00a7\u0080\" data-recalc-dims=\"1\"\/><figcaption>\uc2f1\uac00\ud3ec\ub974 \ubdf0\ud2f0 \uc778\ud50c\ub8e8\uc5b8\uc11c <a href=\"https:\/\/www.youtube.com\/user\/roseannetangrs\/featured\">Roseanne Tang<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p>eCommerce \uc640 mCommerce \uc2dc\uc7a5 \uaddc\ubaa8\uac00 \ucee4\uc9c0\uba74\uc11c \ube0c\ub79c\ub4dc \uc720\uc785\ub7c9 \ubc0f \uc544\uc138\uc548 \uace0\uac1d\uc758 \ube0c\ub79c\ub4dc \uc120\ud638\ub3c4\uc5d0\ub3c4 \ubcc0\ud654\uac00 \uc788\uc5c8\ub294\ub370, K\ubdf0\ud2f0\uc640 J\ubdf0\ud2f0\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc720\ub7fd \ubc0f \ubbf8\uad6d \ube0c\ub79c\ub4dc, \uc544\uc138\uc548 \uc9c0\uc5ed \uac04\uc758 \ube0c\ub79c\ub4dc \uc810\uc720\uc728\ub3c4 \ub192\uc544\uc84c\ub2e4. \uc774\uc5d0 \ub530\ub77c CBT(Cross Border Trade)\uc758 \ub2c8\uc988\uac00 \uc0dd\uaca8\ub098\uace0 \uc788\ub2e4. \ub354\uc6b1 \ub2e4\uc591\ud55c \ube0c\ub79c\ub4dc\uc640 \uc81c\ud488 \uccb4\ud5d8 \uc695\uad6c\uac00 \ub192\uc544\uc84c\ub2e4\ub294 \ub73b\uc774\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4) \uc0c9\uc870 \ud654\uc7a5\ud488 \uc778\uae30<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\ub3c4\uc2dc\ud654<\/h4>\n\n\n\n<p>\uc544\uc138\uc548 \ubdf0\ud2f0 \uc2dc\uc7a5 \uc131\uc7a5\ub960 \ubc0f \uaddc\ubaa8 1\uc704\ub294 \ub2e8\uc5f0 \uc2a4\ud0a8\ucf00\uc5b4\ub2e4. \uadf8\uc911 \uae30\ucd08 \ud654\uc7a5\ud488\uc774 \uc804\uccb4 \ubdf0\ud2f0 \uc2dc\uc7a5\uc758 60% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\uace0 \uc788\ub2e4. \uc5ec\uae30\uc11c \ub193\uce58\uba74 \uc548 \ub418\ub294 \uac74 \uc0c9\uc870 \ud654\uc7a5\ud488\uc758 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc774 \ub450\uac01\uc744 \ubcf4\uc778\ub2e4\ub294 \uc810\uc774\ub2e4. \ud2b9\ud788 \ubca0\ud2b8\ub0a8 \uc0c9\uc870 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc740 \uc5f0\uac04 \ub450 \uc790\ub9bf\uc218 \uc131\uc7a5\ub960\uc744 \uc720\uc9c0\ud558\uace0 \uc788\ub2e4. \uc601\uad6d \uae30\ubc18\uc758 \uc2dc\uc7a5 \uc870\uc0ac \uc5c5\uccb4 \uc720\ub85c\ubaa8\ub2c8\ud130(Euromonitor)\uc5d0 \ub530\ub974\uba74 2012~2017\ub144 \uc0ac\uc774 \ubca0\ud2b8\ub0a8 \uc0c9\uc870 \ud654\uc7a5\ud488 \uc5f0\ud3c9\uade0 \uc131\uc7a5\ub960\uc740 14.9%\ub85c, \ub2f9\uc0ac\ub294 2022\ub144 \ubca0\ud2b8\ub0a8 \uc0c9\uc870 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc758 \uaddc\ubaa8\uac00 2017\ub144 \ub300\ube44 2\ubc30\uac00\ub7c9 \ub354 \ucee4\uc9c8 \uac83\uc73c\ub85c \uc608\uc0c1\ud55c\ub2e4. \uc778\ub3c4\ub124\uc2dc\uc544\uc640 \ub9d0\ub808\uc774\uc2dc\uc544\uc5d0\uc11c\ub3c4 \ud788\uc7a1\uc744 \uc4f0\ub294 \ubb34\uc2ac\ub9bc \uc5ec\uc131\ub4e4\uc774 \uc785\uc220\uc5d0 \uac15\uc870\ud558\uba70 \uc720\ud589\ud558\ub294 \ud560\ub784 \ubdf0\ud2f0 \ub4f1\uc758 \ubc14\ub78c\uc744 \ud0c0\uba70 \ube44\uc2b7\ud55c \ub3d9\ud5a5\uc744 \ubcf4\uc778\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/themes\/veen\/assets\/images\/transparent.gif?w=668&#038;ssl=1\" data-lazy=\"true\" data-src=\"https:\/\/i.ytimg.com\/vi\/E6l_mwoGFSw\/maxresdefault.jpg\" alt=\"\" data-recalc-dims=\"1\"\/><figcaption>\uc778\ub3c4\ub124\uc2dc\uc544 \ubdf0\ud2f0 \uc778\ud50c\ub8e8\uc5b8\uc11c <a href=\"https:\/\/www.youtube.com\/channel\/UCFWpGFYzJTH2lNUykOaoBaQ\">Fathi Nrm<\/a><em> \uc774 \ub9bd \uc2e0\uc0c1\ud488\uc744 \uc18c\uac1c\ud558\uace0 \uc788\ub2e4.<\/em><\/figcaption><\/figure>\n\n\n\n<p>\uc804\uccb4 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc758 \uc131\uc7a5\uc774 1) \uc18c\ub9e4 \uc720\ud1b5 \ucc44\ub110\uc758 \ub2e4\uc591\ud654 2) \ud604\uc9c0 \uc18c\ube44\uc790\uc758 \uacbd\uc81c\ub825 \uc99d\uac00 3) \uc778\ud130\ub137 \ubcf4\uae09\ub960 \uc99d\uac00\ub85c \uc778\ud55c \ud604\uc9c0 \uc18c\ube44\uc790\uc758 \uc815\ubcf4\ub825 \uc99d\ub300\uc640 \uc5f0\uad00\uc774 \uc788\ub2e4\uba74, \uc0c9\uc870 \ud654\uc7a5\ud488 \uc2dc\uc7a5\uc774 \uae09\uc131\uc7a5 \ud55c \uc8fc\uc694 \uc694\uc778\uc740 \uc0dd\ud65c \ud328\ud134\uc758 \ubcc0\ud654\ub85c \ubd84\uc11d\ub41c\ub2e4. \ub3c4\uc2dc\ud654\ub85c \uc778\ud55c \uc0ac\ubb34\uc9c1 \uc885\uc0ac\uc790\uac00 \ub298\uba74\uc11c \ubbf8\uc6a9\uc5d0 \uad00\ud55c \uad00\uc2ec\uacfc \uc18c\ube44\uac00 \uc99d\uac00\ud588\ub2e4\ub294 \uac83\uc774\ub2e4. \ub610\ud55c \ub3d9\ub0a8\uc544\uc2dc\uc544 \uc9c0\uc5ed\uc758 \uace0\uc628 \ub2e4\uc2b5\ud55c \uae30\uc628 \ud2b9\uc131\uc73c\ub85c \ub540 \ud758\ub9ac\uae30 \uc27d\uae30 \ub54c\ubb38\uc5d0 \ud53c\ubd80 \ud654\uc7a5\ubcf4\ub2e4 &#8216;\ub9bd\uc2a4\ud2f1&#8217;, &#8216;\ub208\uc379&#8217; \ub4f1\uc758 \ud3ec\uc778\ud2b8 \uba54\uc774\ud06c\uc5c5\uc758 \uc218\uc694\uac00 \uc55e\uc73c\ub85c \ub354 \ub192\uc544\uc9c8 \uac70\ub77c \uae30\ub300\ud55c\ub2e4.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5) \uc548\ud2f0\uc5d0\uc774\uc9d5 \uad00\uc2ec\ub3c4 \uc99d\uac00<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\uace0\ub839\ud654<\/h4>\n\n\n\n<p>\uc544\uc138\uc548 \uad6d\uac00\ub4e4\uc774 \uad04\ubaa9\ud560\ub9cc\ud55c \uacbd\uc81c\uc131\uc7a5\uc744 \uc774\ub8e8\uba74\uc11c \uc120\uc9c4\uad6d\uc5d0\uc11c \ub098\ud0c0\ub098\ub358 \uace0\ub839\ud654 \ud604\uc0c1\uc774 \uac00\uc18d\ud654\ub418\uace0 \uc788\ub2e4. \ucd9c\uc0b0\uc728\uc740 \uc9c0\uc18d\ud574\uc11c \uac10\uc18c\ud558\ub294 \ubc18\uba74, \uacbd\uc81c \uc131\uc7a5\uc73c\ub85c \uc778\ud55c \uc8fc\uac70 \ud658\uacbd \uac1c\uc804, \uad50\uc721 \uc218\uc900 \uc99d\ub300, \uc758\ub8cc\uae30\uc220 \ubc1c\ub2ec\ub85c \ud3c9\uade0\uc218\uba85\uc740 \uc99d\uac00\ud558\uace0 \uc788\ub2e4. UN \uc778\uad6c \uc804\ub9dd \ubcf4\uace0\uc11c\ub294 \uc9c0\uae08\uacfc \uac19\uc740 \ucd94\uc774\ub77c\uba74 \uc2f1\uac00\ud3ec\ub974, \ud0dc\uad6d, \ub9d0\ub808\uc774\uc2dc\uc544, \ubca0\ud2b8\ub0a8\uc774 2020\ub144 \uace0\ub839\ud654 \uc0ac\ud68c\uc5d0 \uc9c4\uc785\ud560 \uac83\uc73c\ub85c \uc608\uce21\ud588\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"384\" src=\"https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/themes\/veen\/assets\/images\/transparent.gif?resize=668%2C384&#038;ssl=1\" data-lazy=\"true\" data-src=\"http:\/\/whatevers.io\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-17-at-9.47.55-PM.png\" alt=\"\" class=\"wp-image-710\" data-srcset=\"https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-17-at-9.47.55-PM.png?w=946&amp;ssl=1 946w, https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-17-at-9.47.55-PM.png?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/whatevers.kr\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-17-at-9.47.55-PM.png?resize=768%2C442&amp;ssl=1 768w\" data-sizes=\"auto, (max-width: 668px) 100vw, 668px\" data-recalc-dims=\"1\" \/><figcaption>\uc790\ub8cc: 2019\ub144 UN \uc138\uacc4 \uc778\uad6c \uc804\ub9dd \ubcf4\uace0\uc11c<\/figcaption><\/figure>\n\n\n\n<p>\ud604\uc9c0\uc5d0\uc11c \ud558\uc580 \ud53c\ubd80\uac00 \uae68\ub057\ud55c \ud53c\ubd80\ub97c \ud45c\ud604\ud558\ub294 \ubbf8\uc758 \uae30\uc900\uc73c\ub85c \uc790\ub9ac \uc7a1\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ucd08\uae30 \ubdf0\ud2f0 \uc2dc\uc7a5\uc774 \ubbf8\ubc31\uc5d0 \uc8fc\uc548\uc810\uc744 \ub480\ub2e4\uba74, \uace0\ub839\ud654 \uc5b8\uae09\uacfc \ud568\uaed8 \uc548\ud2f0\uc5d0\uc774\uc9d5\uc758 \uad00\uc2ec\ub3c4\uac00 \ub192\uc544\uc9c0\uba74\uc11c \uae30\ub2a5\uc131 \uc81c\ud488\uc774 \uc8fc\ubaa9\ubc1b\uae30 \uc2dc\uc791\ud588\ub2e4. \ud604\uc9c0\uc758 \uae30\ucd08 \ud654\uc7a5\ud488\uc740 \uc62c\uc778\uc6d0 \uac19\uc740 \ub2e4\uae30\ub2a5 \uc81c\ud488\uc774 \uc778\uae30\ub97c \ub044\ub294 \uac00\uc6b4\ub370 \uc544\uc774\ud06c\ub9bc, \uc138\ub7fc \uac19\uc740 \uae30\ub2a5\uc131 \uc81c\ud488\uc774 \ud55c\ub458\uc529 \uc18c\ube44\ub418\uace0 \uc788\ub294 \uac83\uc774\ub2e4.<\/p>\n\n\n\n<p>\ube0c\ub79c\ub4dc\uac00 \ud2b8\ub80c\ub4dc\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac04\ub2e4\uace0 \ud558\uc9c0\ub9cc \ud2b8\ub80c\ub4dc\uac00 \uc18c\ube44\uc790\uc758 \ubc18\uc751\uacfc \uc774\uc5b4\uc9c8 \ub550 \uc5b8\uc81c\ub098 \uc774\uc720\uac00 \uc788\ub2e4. \uc57d 10\ub144\uc5d0 \uac78\uce5c \uc544\uc138\uc548 \ubdf0\ud2f0 \uc2dc\uc7a5\uc758 \ud2b8\ub80c\ub4dc\ub3c4\u00a0\uacbd\uc81c\uc131\uc7a5, \uc720\ud1b5\ud601\uc2e0, \uae30\uc220 \uace0\ub3c4\ud654, \ub3c4\uc2dc\ud654, \uace0\ub839\ud654 \ub4f1\u00a0\uc0ac\ud68c \ubcc0\ud654\uc758 \uc601\ud5a5\uc744\u00a0\ube44\uaef4\uac00\uc9c0\u00a0\uc54a\uc558\ub2e4.\u00a0\uae00\ub85c\ubc8c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc544\uc138\uc548\uc5d0\uc11c \ub2e4\uc74c \ub9c8\ucf13 \ud3ec\uc778\ud2b8\ub97c \uc5b4\ub5bb\uac8c \ucc3e\uc544\uac08\uc9c0 \uae30\ub300\ub41c\ub2e4.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ucc38\uace0\uc790\ub8cc<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/go.euromonitor.com\/white-paper-bpc-2018-asian-beauty-trends.html\">https:\/\/go.euromonitor.com\/white-paper-bpc-2018-asian-beauty-trends.html<\/a><\/li><li><a href=\"https:\/\/www.statista.com\/statistics\/550547\/cosmetic-market-size-asia-pacific\/\">https:\/\/www.statista.com\/statistics\/550547\/cosmetic-market-size-asia-pacific\/<\/a><\/li><li><a href=\"http:\/\/reports.mintel.com\/trends\/#\/trend\/778128\">http:\/\/reports.mintel.com\/trends\/#\/trend\/778128<\/a><\/li><li><a href=\"https:\/\/news.kotra.or.kr\/user\/globalBbs\/kotranews\/782\/globalBbsDataView.do?setIdx=243&amp;dataIdx=160708\">https:\/\/news.kotra.or.kr\/user\/globalBbs\/kotranews\/782\/globalBbsDataView.do?setIdx=243&amp;dataIdx=160708<\/a><\/li><li><a href=\"https:\/\/news.kotra.or.kr\/user\/reports\/kotranews\/20\/usrReportsView.do?reportsIdx=9180\">https:\/\/news.kotra.or.kr\/user\/reports\/kotranews\/20\/usrReportsView.do?reportsIdx=9180<\/a><\/li><li><a href=\"https:\/\/news.kotra.or.kr\/user\/globalAllBbs\/kotranews\/album\/2\/globalBbsDataAllView.do?dataIdx=166966&amp;searchNationCd=101081\">https:\/\/news.kotra.or.kr\/user\/globalAllBbs\/kotranews\/album\/2\/globalBbsDataAllView.do?dataIdx=166966&amp;searchNationCd=101081<\/a><\/li><li><a href=\"https:\/\/news.kotra.or.kr\/user\/globalBbs\/kotranews\/782\/globalBbsDataView.do?setIdx=243&amp;dataIdx=176260\">https:\/\/news.kotra.or.kr\/user\/globalBbs\/kotranews\/782\/globalBbsDataView.do?setIdx=243&amp;dataIdx=176260<\/a><\/li><li><a href=\"http:\/\/news.kotra.or.kr\/user\/globalAllBbs\/kotranews\/album\/2\/globalBbsDataAllView.do?dataIdx=172464\">http:\/\/news.kotra.or.kr\/user\/globalAllBbs\/kotranews\/album\/2\/globalBbsDataAllView.do?dataIdx=172464<\/a><\/li><li><a href=\"https:\/\/www.kita.net\/cmmrcInfo\/rsrchReprt\/ovseaMrktReprt\/FileDown.do?nIndex=1&amp;nPostidx=7686&amp;type=\">https:\/\/www.kita.net\/cmmrcInfo\/rsrchReprt\/ovseaMrktReprt\/FileDown.do?nIndex=1&amp;nPostidx=7686&amp;type=<\/a><\/li><li><a href=\"https:\/\/www.aseankorea.org\/kor\/ASEAN\/overview.asp\">https:\/\/www.aseankorea.org\/kor\/ASEAN\/overview.asp<\/a><\/li><li><a href=\"http:\/\/news.chosun.com\/site\/data\/html_dir\/2017\/04\/13\/2017041301839.html\">http:\/\/news.chosun.com\/site\/data\/html_dir\/2017\/04\/13\/2017041301839.html<\/a><\/li><li><a href=\"https:\/\/korea.in-cosmetics.com\/RXUK\/RXUK_InCosmeticsKorea\/Presentations%20marketing%20trends%202017\/14.00.%20Beauty%20opportunities%20in%20Southeast%20Asia_Mintel.pdf?v=1497771234\">https:\/\/korea.in-cosmetics.com\/RXUK\/RXUK_InCosmeticsKorea\/Presentations%20marketing%20trends%202017\/14.00.%20Beauty%20opportunities%20in%20Southeast%20Asia_Mintel.pdf?v=1497771234<\/a><\/li><li><a href=\"https:\/\/cleanbeautyasia.com\/introduction-to-the-asia-pacific-beauty-market\">https:\/\/cleanbeautyasia.com\/introduction-to-the-asia-pacific-beauty-market<\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\ud55c\ub3d9\uc548 \uc911\uad6d\uc5d0 \uc3e0\ub824\uc788\ub358 \uae00\ub85c\ubc8c \ubdf0\ud2f0 \ube0c\ub79c\ub4dc\ub4e4\uc758 \ub208\uae38\uc774 \uc544\uc138\uc548\uc73c\ub85c \uc774\ub3d9\ud558\uace0 \uc788\ub2e4. \ube0c\ub79c\ub4dc\uac00 \ud2b8\ub80c\ub4dc\ub97c \ub9cc\ub4e4\uc5b4\ub098\uac04\ub2e4\uace0 \ud558\uc9c0\ub9cc \ud2b8\ub80c\ub4dc\uac00 \uc18c\ube44\uc790\uc758 \ubc18\uc751\uacfc \uc774\uc5b4\uc9c8 \ub550 \uc5b8\uc81c\ub098 \uc774\uc720\uac00 \uc788\ub2e4. \uc544\uc138\uc548 \ubdf0\ud2f0 \ud2b8\ub80c\ub4dc\ub97c \ub3cc\uc544\ubcf4\uba70 \uc544\uc138\uc548 \uc9c0\uc5ed\uc5d0 \uc5b4\ub5a4 \ubcc0\ud654\ub4e4\uc774 \uc788\uc5c8\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uc790.<\/p>\n","protected":false},"author":6,"featured_media":705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[59,214,215,351],"class_list":["post-665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trend","tag-asean","tag-214","tag-215","tag-351"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ubdf0\ud2f0 \ud2b8\ub80c\ub4dc\ub85c \ubcf8 ASEAN \uc0ac\ud68c \ubcc0\ud654 - \uc640\ub808\ubc84\uc2a4<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/52.78.216.40\/?p=665\" 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